The Agency successfully implements communication strategy

14.02.2024, 14:44

In 2023, the State Agency on Mandatory Health Insurance (the Agency) successfully implemented a range of measures under its Communication Strategy to enhance public awareness of the mandatory health insurance system and facilitate access to medical services.

Aynura Ahmadova, Head of the Agency's Marketing and Public Relations Department, stated that various projects were carried out to support the Agency's priorities:

"We released 91 informational pieces to showcase the Agency's achievements, ensure free access to medical services covered by mandatory health insurance, and inform the population about services included in the Benefit Package. Additionally, 225 programs and videos were broadcast across various television, radio, and online channels. We responded to 530 media inquiries and 7,961 social media inquiries, while sharing 3,789 posts on our social media platforms."

A.Ahmadova further noted that the Agency collaborated with five public associations awarded in the previous year for their contributions to raising awareness about mandatory health insurance. To ensure the accuracy and effectiveness of the information provided, these associations were supplied with printed materials, videos, and other resources on the mandatory health insurance system.

Awareness-raising campaigns formed a cornerstone of the Agency's outreach efforts. Thirty-one episodes of the "Health Insurance Time" program were broadcast live on Real TV, with simultaneous streaming on the Agency's Facebook page. The "1 Question, 1 Answer" program aired five times daily during peak hours on ASAN Radio, providing listeners with insights into using the mandatory health insurance system. Additionally, informational videos were displayed on 60 monitors across 30 ASAN Service and ASAN Communal centers, 20 monitors in 17 state medical facilities, and 24 monitors at the Koroglu Transport Exchange Center.

A series of educational events also played a significant role in informing the population about topics such as the Benefit Package, referral procedures, and the role of family doctors within the mandatory health insurance framework. A total of 249 events were held, involving 17,657 participants, including representatives of public and private institutions, higher education staff, schoolteachers, students and their parents, and religious community members. The Agency also organized press conferences, media tours, "Open Door" days, and training sessions to enhance public engagement and strengthen relationships with media and NGOs.

Efforts to distribute educational materials further expanded public knowledge of mandatory health insurance. A total of 379,200 printed materials, including 16 types of booklets and 30,285 posters, were distributed via TABIB-affiliated medical facilities, the State Committee for Family, Women, and Children's Problems, NGOs, and the "Medinex" international exhibition. Among these, 52,200 booklets were provided to emergency medical aid stations for distribution to citizens seeking emergency assistance. Moreover, 31 outdoor advertising boards (20 scrollers, 10 billboards, and one panel) were displayed in Baku, along with 40 information boards in 18 metro stations.

The Agency expressed its gratitude to its partners for their collaboration in raising public awareness about mandatory health insurance and looks forward to continued cooperation.

For more information on mandatory health insurance, visit the Agency's official website or follow its social media channels.